Our team: the in-house dental marketing specialists behind The Goat Group
The Goat Group's dental marketing team is fully in-house: founder Lattas Eleftherios, media buying strategist Moraru Ionuț, media buyer Dragoș Duica, web developer Koman Cristian, video editor Manta Maria, media production specialist Alin Vintilescu and graphic designer Dragoș Pintilie. Strategy, ad buying, filming, editing, design and web development for partner clinics are all done by this team.
An in-house dental marketing team
Most of what makes dental marketing work happens between specialists: the strategist who decides which treatment to promote, the person who films it, the editor who cuts it, the buyer who puts budget behind it and the developer who builds the page it lands on. When those people work for different companies, every hand-over costs time and something gets lost.
At The Goat Group they sit in one team. Production is done in-house, not outsourced, and everyone is judged on the same number: patients who book, tracked by Goat SST.
Who does what for your clinic
| Name | Role | What they do for your clinic |
|---|---|---|
| Lattas Eleftherios | Founder | Sets the direction of the agency and of the patient-acquisition system we build with each clinic |
| Moraru Ionuț | Media Buying Strategist | Plans how your budget is split across Meta and Google, which treatments to push and how campaigns are structured |
| Dragoș Duica | Media Buyer | Launches and runs your campaigns day to day, tests creatives and moves budget towards what brings booked patients |
| Koman Cristian | Web Developer | Builds your website, treatment landing pages and funnels, and connects forms, WhatsApp and tracking |
| Manta Maria | Video Editor | Turns filming-day footage into ads, short-form clips, long-form videos and VSLs |
| Alin Vintilescu | Media Production | Plans and films the shoot with your doctors and team |
| Dragoș Pintilie | Graphic Designer | Designs ad creatives, visuals and brand assets for your campaigns and pages |
Lattas Eleftherios, founder
Lattas grew up alongside technology, YouTube and cameras. Editing and the online world have been part of his life for as long as he can remember, and he started his first online business at 13. The idea for The Goat was born, fittingly, in a dentist's chair.
Today he leads The Goat Group and brings that background in video and online business to dental clinics: a team that handles attention, enquiries and bookings end to end, and measures itself on patients rather than likes. More about the company is on our about page.
Media buying: strategy and execution
Moraru Ionuț and Dragoș Duica run the paid side of the system. Ionuț shapes the plan: budgets, audiences, the treatments worth promoting and the structure of your Meta and Google Ads. Dragoș Duica runs it daily, launching campaigns, testing new creatives and shifting spend. Both work from the patient data that Goat SST sends back, so decisions are based on booked appointments, not on the cheapest lead.
Production: filming, editing and design
Alin Vintilescu, Manta Maria and Dragoș Pintilie make the material your campaigns run on. Filming days are planned with your own doctors, because patients choose people they feel they already know. Alin handles the shoot, Maria edits the footage into formats for each platform and Dragoș designs the visuals that frame it. See dental video production.
Web and conversion
Koman Cristian builds the pages where attention turns into appointments: your website, treatment landing pages and funnels. He also connects them to WhatsApp automation and to Goat SST, so every enquiry is captured, answered and tracked.
Working with the team
The first four weeks with the team follow a fixed rhythm: onboarding and scripts, filming and launch, first leads, then results. Read how our process works or get in touch to book a free 30-minute strategy call.
Frequently asked questions
Who will actually work on my clinic's account?
The in-house team on this page. Strategy and media buying are handled by our media buying strategist and media buyer, filming and editing by our production team, visuals by our graphic designer, and your website or landing pages by our web developer. We do not pass your account to subcontractors or freelancers.
Do you outsource filming or editing?
No. Filming, editing and design are done by our own production team. That keeps quality consistent and hand-overs short: the editor knows which ad each clip is for, and the media buyer can request a new version of a video without waiting on an outside studio.
Do our doctors have to appear on camera?
We strongly recommend it. Patients choose a dentist they trust, and seeing the doctor explain a treatment builds that trust faster than stock images. Our production team plans the filming day, prepares scripts and guides doctors who are not used to the camera. Dr Nichita Valentin of V-Medical said the whole process, filming included, was easier than expected.
Who founded The Goat Group?
Lattas Eleftherios founded The Goat Group. He grew up with technology, YouTube and cameras, started his first online business at 13, and had the idea for The Goat while sitting in a dentist's chair. The company behind the brand is Goat Services SRL, based in Bucharest, Romania.
How does the team decide what to change in a campaign?
On patient data, not on clicks. Goat SST, our server-side tracking system, sends booked appointments and other patient events back to Meta and Google and into our reporting. The media buyers use that to move budget, the editors use it to see which videos bring patients, and the whole team works towards the same number.