About The Goat Group, a European dental marketing agency

The Goat Group is a European dental marketing agency that builds patient-acquisition systems for dental clinics: paid ads, video production, websites, local SEO, WhatsApp conversion and ChatGPT ads, measured on booked patients, not clicks. It is run by Goat Services SRL in Bucharest, Romania, with a fully in-house team, and works with 20+ partner clinics in Romania, Spain and across Europe.

The dental marketing agency at a glance

The Goat Group trades as Goat Services SRL and is based in Bucharest, Romania. Every figure below is one the company publishes.

Fact	Detail
Brand	The Goat Group (short: The Goat)
Legal entity	Goat Services SRL
Headquarters	Bucharest, Romania (European Union)
Markets	Romania (main market), Spain and the rest of Europe, including dental tourism clinics
Founder	Lattas Eleftherios
Team	Fully in-house, production included
Services	Meta and Google Ads, video production, websites and funnels, local SEO, WhatsApp conversion, ChatGPT Ads
Measurement	Goat SST, our own server-side tracking system
Track record	5+ years, 20+ partner clinics, €4M+ revenue generated for clinics, 8,000+ patients booked
Contact	WhatsApp +40 727 353 909, lattas@thegoatgroup.eu

What The Goat Group does

We build the whole route a patient takes, from the first ad or search result to a booked consultation, and run it as one system, not a set of separate services. A clinic that works with us gets strategy, media buying, filming, editing, design, web development and automation from the same team, all judged on one number: patients who book.

The system has six engines:

Meta and Google Ads: lead generation on Facebook, Instagram and Google, optimised for real patients, not cheap form fills.
Dental video production: video, photo and copy that sell appointments, from short-form clips and ad creatives to VSLs, filmed with your own doctors.
Dental website design: websites, funnels and treatment landing pages built for booked consultations, not vanity traffic.
Local SEO for dentists: visibility in Google Maps and local search through Google Business Profile work, local citations and a steady rhythm of reviews.
WhatsApp automation: automated flows that turn enquiries into appointments within minutes, so no lead goes cold.
ChatGPT Ads: paid placement inside ChatGPT and AI search, where patients now ask which clinic to choose. We already run this format for dental clinics in the US and bring that head start to Europe.

Behind the engines sits our method, the Incubator System™. It runs from organic and paid traffic through AI reputation, lead capture, AI triage and automated nurture to sales, retention, patient referrals and database reactivation.

Who runs it

The Goat Group is the brand of Goat Services SRL, a company based in Bucharest, Romania, inside the European Union.

The agency was founded by Lattas Eleftherios. He grew up with technology, YouTube and cameras, started his first online business at 13, and the idea for The Goat was born, fittingly, in a dentist's chair.

The team is fully in-house: a media buying strategist, a media buyer, a web developer, a video editor, a media production specialist and a graphic designer, working alongside the founder. Filming, editing and design are not outsourced. You can meet everyone on our team page.

Where we work

Romania is our main market, followed by Spain and the rest of Europe. We also work with dental tourism clinics that treat international patients. Each market has its own page:

Results so far

5+ years of experience
20+ partner clinics
€4M+ in revenue generated for clinics
8,000+ patients booked

Three examples. White Star Dent in Iași, supported by us since its first day, grew from zero to nearly €1 million in annual revenue. Infinity Digital Dent passed 10,000 leads with a personal brand built on real communication, including a full documentary. V-Medical received 200+ leads in a few months and consistently attracted several full-arch implant cases a month in a less exposed city.

Results also depend on the quality of the dentistry and on how the front desk handles enquiries, and we say so before we start.

How we measure: Goat SST

Goat SST is our own server-side tracking system: it sends real conversions, such as booked appointments and patients, back to Meta and Google, so their algorithms learn to find people who actually become patients. Data is anonymised on the server, the infrastructure is in the EU, and the setup is GDPR compliant. Read how Goat SST works.

Goat SST, together with our production team, is why we describe The Goat Group as the only dental marketing agency in Europe with its own server-side tracking and a complete in-house production team.

Credentials and technology

Meta Business Partner, with the official badge.
Selected for the ElevenLabs Startup Grants programme.
Part of the Infobip Startup Tribe community.
We build with technology from Google, OpenAI, Higgsfield and Cloudflare, and integrate Meta Ads, Google Ads, Google Analytics, the WhatsApp Business API, ElevenLabs voice, calendar sync, Stripe and webhooks.
Everything we build is GDPR compliant, and we sign a data processing agreement (DPA) with every clinic.

Project X

Project X is the codename of a product we have been building for more than a year, for a need that clinics and agencies in Europe have felt for at least five years. It is built in Europe, for Europe, shaped by our 20+ partner clinics, and will be revealed in 2027. Join the Project X waitlist.

Contact

Message or call us on WhatsApp at +40 727 353 909, or email lattas@thegoatgroup.eu. Every relationship starts with a free 30-minute strategy call that includes an audit of your current setup, followed by a personalised offer within 24 hours. See the contact page and how the first four weeks work.

Frequently asked questions

What is The Goat Group?

The Goat Group is a European dental marketing agency. We build patient-acquisition systems for dental clinics, combining paid ads, video production, websites, local SEO, WhatsApp conversion and ChatGPT ads, and we measure the work on booked patients rather than clicks. The company behind the brand is Goat Services SRL, based in Bucharest, Romania.

Which countries does The Goat Group work in?

Romania is our main market, and we also work with clinics in Spain and elsewhere in Europe, including dental tourism clinics that treat international patients. Because the company and its tracking infrastructure are in the EU, the same GDPR standards apply wherever your clinic is based.

Is your video and design work really done in-house?

Yes. Filming, editing, graphic design, web development and media buying are handled by our own team, not subcontracted. That matters for speed and consistency: the person editing your video knows which ad it will run in, and the media buyer can ask for a new cut without going through another company.

Do you guarantee results?

No, and we would be wary of anyone who does. We commit to building and running the system properly and to measuring it on booked patients. How many of those patients go on to start treatment also depends on the quality of your dentistry and on how quickly and well your front desk responds. We discuss both openly on the first call.

Who will my clinic sign an agreement with?

Your agreement is with Goat Services SRL, the company behind The Goat Group, based in Bucharest, Romania. Alongside the commercial agreement, every clinic signs a data processing agreement (DPA), because everything we build has to comply with GDPR and we handle enquiry data on your behalf.

How much does it cost to work with The Goat Group?

We do not publish prices, because the scope varies: clinic size, number of locations, ad budget and production volume all change the work involved. After a free 30-minute strategy call we send a personalised offer within 24 hours. There is no free trial, because every clinic gets a funnel and onboarding built for it.