Europe
Dental marketing agency for clinics across Europe
The Goat Group is a European dental marketing agency working with clinics in Romania, Spain and across Europe, including dental tourism clinics. It adapts one patient-acquisition system to each market's language, patient habits and advertising rules, runs GDPR-compliant server-side tracking on EU infrastructure, and measures results on booked patients rather than clicks.
A dental marketing agency built for clinics across Europe
Europe is not one dental market. A clinic in Bucharest, one on the Costa del Sol and one treating patients who fly in from the UK face different patients, languages, rules and competitors. What they share is the need for a steady flow of patients who book, turn up and accept treatment.
The Goat Group is a European dental marketing agency, run by Goat Services SRL in Bucharest, inside the EU. Romania is our main market, followed by Spain, and we also work with clinics in the rest of Europe and with dental tourism clinics that treat international patients. Our public track record: 5+ years, 20+ partner clinics, more than €4 million in revenue generated for clinics and 8,000+ patients booked.
One system, adapted to each market
Some things stay the same wherever your clinic is:
- The method. Our Incubator System™ runs from organic and paid traffic through reputation, lead capture, triage and automated nurture to sales, retention, referrals and database reactivation.
- The team. Strategy, media buying, filming, editing, design and web development come from one in-house team.
- The measurement. Goat SST, our server-side tracking system, sends real patient events to Meta and Google, so campaigns optimise for patients rather than form fills.
Other things change with the market: the language of your ads and replies, the platforms patients use most, what they expect from a first conversation, seasonality, price sensitivity and the advertising rules that apply to medical services.
Markets we work in
| Market | Our focus | More detail |
|---|---|---|
| Romania | Our main market: local clinics, dental groups, investors and clinics with international patients | Dental marketing in Romania |
| Spain | Clinics with English-speaking owners or patients, on the coast, the islands and in the big cities | Dental marketing in Spain |
| UK patients | Helping EU clinics attract patients who travel from the United Kingdom | Attracting UK patients |
| Rest of Europe | Clinics and groups elsewhere in Europe, including dental tourism clinics | This page and a strategy call |
Languages: speaking to patients in their own words
A patient deciding on implants or veneers wants to understand exactly what will happen, and that only works in their own language. For clinics with patients from several countries, we plan language versions of ads, landing pages and WhatsApp flows from the start rather than translating at the end. Video is filmed with your own doctors, and we decide before the filming day which audiences each clip is for.
Machine-translated pages are one of the fastest ways to lose a patient's trust. Native copy, reviews from patients who speak the same language and a quick reply in that language do the opposite.
GDPR and patient data
Dental marketing touches sensitive information, and health data is a special category under GDPR. We build for that from the ground up:
- A data processing agreement (DPA) is signed with every clinic.
- EU infrastructure. Goat SST runs on infrastructure in the European Union.
- Server-side anonymisation. Personal data is anonymised on the server.
- Consent respected. Server-side tracking is not a way around consent rules; it is a more controlled way to send the data you are allowed to send.
Everything we build is designed to comply with GDPR, which also makes it easier for groups operating in more than one EU country to keep one standard.
Medical advertising rules differ by country
Every European country has its own rules on how dentists and clinics may advertise, set by professional bodies, national law or, as in Spain, partly at regional level. General EU rules on misleading advertising apply on top. We do not give legal advice, but we build campaigns with these rules in mind, avoid promises about clinical outcomes and ask you to approve medical claims before anything goes live.
Multi-location and cross-border groups
Groups with several clinics need two things at once: local campaigns that work for each location, and one view of performance across all of them. We set up a Google Business Profile, local SEO and campaigns for each location, while tracking and reporting stay in one place, so you can compare cost per booked patient fairly between cities and countries.
New channels: ChatGPT Ads
Patients increasingly ask AI assistants which clinic to choose. ChatGPT Ads place your clinic inside those conversations. We already run this format for dental clinics in the US and are bringing that head start to European clinics, market by market.
Proof and next step
White Star Dent in Iași grew from zero to nearly €1 million in annual revenue with us alongside from its first day. Results always depend on the quality of the dentistry and the front desk as well as marketing, and we say so from the first call.
Book a free 30-minute strategy call on our contact page, and we will send a personalised offer within 24 hours.
Frequently asked questions
Which European countries does The Goat Group work in?
Romania is our main market, followed by Spain, and we also work with clinics in the rest of Europe. We work with dental tourism clinics too, including clinics that attract patients from the United Kingdom. The company, Goat Services SRL, is based in Bucharest, inside the EU, so the same GDPR standards apply wherever your clinic is.
Can you run campaigns in several languages for one clinic?
Yes, when your patients need it. For clinics that treat patients from more than one country, we plan separate campaigns, landing pages and WhatsApp flows for each language, written natively rather than machine-translated. Video is planned with those audiences in mind before the filming day, so each version feels made for the patient watching it.
How do you handle GDPR for clinics in different EU countries?
The same way everywhere. We sign a data processing agreement with every clinic, Goat SST runs on EU infrastructure and anonymises data server-side, and everything we build is designed to comply with GDPR. National rules on medical advertising still differ, so we check those with you market by market.
Do you work with dental groups that have several clinics?
Yes. Groups are a good fit for our approach, because each location gets its own Google Business Profile, local SEO and campaigns, while tracking and reporting stay in one place. That lets you compare cost per booked patient between locations fairly and move budget to where it brings the most patients.
Are ChatGPT Ads available for dental clinics in Europe?
ChatGPT Ads is our newest service. We already run the format for dental clinics in the US and are bringing that experience to Europe. What is possible depends on how the platform rolls out in each country, which changes quickly, so we confirm the options for your market on the strategy call before recommending any budget.