Dental marketing
for patients, not clicks

The Goat Group is a European dental marketing agency that builds patient-acquisition systems for dental clinics: paid ads, video production, websites, local SEO, WhatsApp conversion and ChatGPT ads, measured on booked patients, not clicks. We work with clinic owners and managing dentists in Romania, Spain and across Europe, including dental tourism clinics that treat international patients. The goal is concrete: a fuller calendar of the treatments your clinic actually wants to sell, with every euro of ad spend traced back to a real patient.

Six engines, one system

Most clinics buy marketing in pieces: one agency for ads, a freelancer for the website, someone else for video. The pieces rarely talk to each other, so nobody can say where a patient really came from. We build the whole chain with our own in-house team and connect it end to end.

• Meta and Google Ads for dental clinics. Facebook, Instagram and Google campaigns built for dental clinics: lower cost per lead, higher lead quality, and optimisation on real patients rather than form fills.
• Dental video production. Video, photo and copy that sell appointments: short-form, long-form, VSLs and ad creatives, shot on filming days with your own dentists.
• Dental website design. Websites, funnels and treatment landing pages designed to book consultations, not to collect vanity traffic.
• Local SEO for dentists. Visibility in Google Maps and local search through Google Business Profile optimisation, local citations and a steady rhythm of reviews.
• WhatsApp automation. Automated WhatsApp flows that turn a new lead into a booked appointment within minutes, so no enquiry is left to go cold.
• ChatGPT Ads. Paid placement in ChatGPT and AI search, where patients now ask which clinic to choose. We already run this format for dental clinics in the US and are bringing that head start to Europe. It is our newest service.

Every engine is explained in detail on the services overview. Healthcare advertising has its own rules in each country, and we take them into account from the first script.

How we measure: Goat SST

Clicks and form fills are easy to report and easy to misread. Goat SST is our own server-side tracking system. It sends real conversions, such as booked appointments and patients, back to Meta and Google, so their algorithms learn to find more people like your actual patients instead of more people who simply fill in forms. Data is anonymised server-side, runs on EU infrastructure and is GDPR-compliant, and we sign a data processing agreement with every clinic. We are the only dental marketing agency in Europe with its own server-side tracking and a full in-house production team.

Proof, in public numbers

• 5+ years of experience
• 20+ partner clinics
• €4M+ in revenue generated for clinics
• 8,000+ booked patients

Behind the numbers are real clinics. We have been with White Star Dent in Iași, Romania, since day one, as it grew from zero to almost €1 million in annual revenue. Infinity Digital Dent has passed 10,000 leads, with brand communication that went as far as a full documentary. V-Medical generated 200+ leads in a few months and attracts several full-arch implant rehabilitation cases every month. We are also a Meta Business Partner. We say it from the first call: results also depend on medical quality and on how your front desk handles enquiries. Read all case studies.

Markets and languages

Romania is our main market, Spain our second, and we work with clinics across the rest of Europe. We also work with dental tourism clinics, so campaigns, landing pages and WhatsApp conversations are planned around the country and language of the patient. Explore dental marketing in Romania, in Spain, for clinics attracting patients from the United Kingdom and across Europe. The company behind the brand is Goat Services SRL, based in Bucharest, Romania, inside the EU. Read more about us and meet the team.

Your next step

We do not publish prices, because the scope depends on your clinic: its size, number of locations, ad budget and production volume. We start with a free 30-minute strategy call that includes an audit of your current setup, and you receive a tailored proposal within 24 hours. There is no free trial, because every clinic gets a funnel and onboarding built specifically for it. See how the first four weeks work, then book your strategy call or message us on WhatsApp at +40 727 353 909.