Marketing Services for Dental Clinics
The Goat Group provides marketing for dental clinics across Europe through six connected services: Meta and Google ads, in-house video production, websites and funnels, local SEO, WhatsApp conversion and ChatGPT ads. Each one is measured on booked patients rather than clicks, using Goat SST, our own server-side tracking system, so the budget follows the channels that actually fill the chair.
Marketing for dental clinics, built as one system
Most clinics buy marketing in pieces. One supplier runs the ads, a freelancer films a few videos, someone else looks after the website, and reception is left to chase whatever comes in. Each part can look fine on its own report, yet the patient still gets lost somewhere between the first click and the first appointment.
We build every piece inside one team and judge all of them on the same number: patients who book and turn up. Ads create and capture demand, video builds trust in your doctors, the website turns visits into consultations, local SEO keeps you visible on Google Maps, WhatsApp flows reply within minutes, and ChatGPT ads put you where patients now ask for recommendations.
Everything is tracked with Goat SST, our server-side tracking system, which sends real booking data back to Meta and Google so their algorithms optimise for patients instead of form fills. Filming, editing, design, web development and media buying are all done in-house, and every setup is GDPR compliant, with a data processing agreement signed with each clinic.
Where to start
You don't need all six services on day one. Pick the one that matches your biggest gap, or book a free 30-minute strategy call and we'll audit your current setup and tell you what we'd fix first. You can also see how the first four weeks work, read results from partner clinics or get in touch.
- Facebook and Google Ads for Dental Clinics
The Goat Group runs Facebook ads for dentists and Google Ads for dental clinics across Europe, from implant and full-arch campaigns to aesthetic and orthodontic treatment. Campaigns are optimised on booked and attended patients, not form fills, using our Goat SST server-side tracking, so Meta and Google learn which people actually become patients. The aim is a lower cost per lead and better lead quality.
Read more - Dental Video Production
The Goat Group provides dental video production with its own in-house team: video, photography and copy for clinics. We plan scripts, film with your doctors at the clinic and edit short-form content, long-form videos, VSLs and ad creative. Every piece is judged on the consultations it helps book, tracked through our Goat SST system, rather than on views or likes.
Read more - Dental Website Design and Funnels
The Goat Group delivers dental website design and funnels for clinics, with a landing page for each key treatment and a booking path that works on mobile. Our in-house developer, designers and video team build around booked consultations rather than traffic, and Goat SST tracking shows which pages and campaigns actually bring patients to the clinic.
Read more - Local SEO for Dentists
The Goat Group's local SEO for dentists helps clinics appear in Google Maps and local search when nearby patients look for a dentist or a specific treatment. We optimise your Google Business Profile, clean up local citations, build a steady rhythm of genuine reviews and strengthen local pages on your website, then measure calls, direction requests and booked patients.
Read more - WhatsApp Automation for Dental Clinics
The Goat Group builds WhatsApp automation for dental clinics on the WhatsApp Business API. Every new lead from ads, your website or Google gets a reply within minutes, answers a few qualifying questions and is guided to a booked appointment or handed to reception. Reminders, follow-ups and review requests run automatically, so no lead is left to go cold.
Read more - ChatGPT Ads for Dental Clinics
ChatGPT ads are paid placements in ChatGPT and AI search, shown when people ask for recommendations, including which dental clinic to choose. The Goat Group already runs this format for dental clinics in the United States and is bringing it to clinics in Europe, together with the website, reviews and tracking that turn AI visibility into booked patients.
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