Dental marketing FAQ: answers for clinic owners

We build patient-acquisition systems for dental clinics: paid ads on Meta and Google, video production, websites and funnels, local SEO, WhatsApp conversion and ChatGPT Ads. All of it is run by one in-house team and measured on booked patients, not clicks, through our own server-side tracking system, Goat SST.

No. The scope is agreed in your personalised offer, and you can start with the engines you need most, such as ads and WhatsApp, then add others later. The system works best when the pieces are connected, because a patient's journey runs through ads, content, your website, reviews and the first conversation, but we start where the biggest gap is.

Yes. Filming, editing and design are done by our in-house production team, not outsourced. We plan filming days with your own doctors and produce short-form clips, long-form videos, VSLs and ad creatives from them. Because the editors and media buyers work in the same team, new versions of an ad can be produced quickly when the data shows what works.

We do not publish prices, because they depend on scope: the size of your clinic, the number of locations, your advertising budget and the volume of production you need. After a free 30-minute strategy call, which includes an audit of your current setup, we send a personalised offer within 24 hours.

No. Every clinic gets a funnel and onboarding built specifically for it, which is real work from the first day and cannot be switched on as a trial. What we do offer for free is a 30-minute strategy call with an audit of your current setup, so you can see how we think before committing.

We do not publish standard contract terms. Duration and conditions depend on the scope of work and are set out clearly in the personalised offer you receive after the strategy call. What is standard for every clinic is a data processing agreement (DPA), signed alongside the commercial agreement, because everything we build must comply with GDPR.

Goat SST is our own server-side tracking system. Instead of relying only on the browser pixel, it sends real patient events, such as booked appointments, back to Meta and Google, so their algorithms optimise for people who become patients rather than people who simply fill in a form. Data is anonymised server-side on EU infrastructure.

Yes. Everything we build is designed to comply with GDPR. Goat SST anonymises data on the server and runs on infrastructure in the EU, and we sign a data processing agreement (DPA) with every clinic. Server-side tracking is not a way around consent rules; it is a more controlled way to send the data you are allowed to send.

In our standard process, campaigns launch in week two, after the first filming day, and qualified leads reach your front desk in week three. By the end of the first month the system is running and learning from real patients. How quickly leads turn into treatment also depends on your front desk and on the quality of your dentistry.

No. Anyone who guarantees patient numbers is guessing about things they do not control, such as your prices, your chair capacity and how your team handles enquiries. We commit to building and running the system properly and to reporting honestly on booked patients. Our public track record is 8,000+ patients booked for 20+ partner clinics.

On the numbers that lead to revenue: enquiries, booked appointments, attended visits and accepted treatment, plus the cost of each. Goat SST connects those events back to the campaigns and creatives that produced them, so you can see which treatments and which ads bring patients, not just which ones bring clicks.

Meta Ads, Google Ads, Google Analytics, the WhatsApp Business API, ElevenLabs voice, calendar sync and Stripe, plus webhooks for custom integrations your clinic needs. We connect these during onboarding so that enquiries, bookings and patient events flow into one measured system rather than separate tools that do not talk to each other.

Often, yes. Where your system allows it, we connect through calendar sync or webhooks, so bookings made on WhatsApp, on the website or at the front desk can be recorded and sent to Goat SST as patient events. Where it does not, we agree during onboarding how your front desk records bookings, attendance and accepted treatment.

Romania is our main market, and we also work with clinics in Spain and across the rest of Europe. The company, Goat Services SRL, is based in Bucharest, in the European Union, so the same GDPR standards and data processing agreements apply wherever your clinic is.

Yes. We work with dental tourism clinics that treat patients from abroad. That means campaigns aimed at other countries, landing pages and WhatsApp replies in the patient's language, and answers to the questions travelling patients ask about safety, cost, trips and aftercare. Our dental tourism marketing page explains the approach in detail, and our page on attracting UK patients covers one source market.

ChatGPT Ads are paid placements inside ChatGPT and AI search, where patients now ask questions such as which clinic to choose for implants. Instead of competing for a click on a results page, your clinic can appear in the conversation where the decision is being made. It is our newest service.

We already run this format for dental clinics in the US and are bringing that head start to European clinics. Availability, formats and targeting depend on the platform's rollout in each country and can change quickly, so we confirm what is possible for your market on the strategy call before recommending any budget.

Project X is the codename of a product we have been building for more than a year, for a need that clinics and agencies in Europe have felt for at least five years. It is built in Europe, for Europe, and shaped by our 20+ partner clinics. We will reveal it in 2027, and you can join the waitlist now.