Project X: what we reveal in 2027
Project X is the codename of a product The Goat Group has been building for more than a year. It answers a need that dental clinics and agencies in Europe have felt for at least five years. It is built in Europe, for Europe, shaped by 20+ partner clinics, and will be revealed in 2027. A waitlist is open now.
Project X in five facts
We are keeping the details of Project X private until the reveal. Here is everything we can say today:
- It has been in development for more than a year. This is not an idea on a whiteboard; it is being built.
- It answers a long-standing need. Dental clinics and agencies in Europe have felt the gap it addresses for at least five years.
- It is built in Europe, for Europe. A European company is building it for the European market.
- It is shaped by real clinics. Our 20+ partner clinics have influenced how it is being built.
- It will be revealed in 2027. Until then, Project X remains a codename.
What we are not saying yet
We will not describe what Project X is, how it works or what it will cost before the reveal, and we will not give it any other name. If you are looking for specifics, the honest answer is: not yet.
Why a dental marketing agency is building a product
The Goat Group works with dental clinics every day, across ads, video, websites, local SEO, WhatsApp and tracking. That work has shown us, clinic after clinic, the same gaps and the same frustrations. Project X comes from that experience. It is being built by the same company that runs Goat SST, our own server-side tracking system, and it is shaped by the clinics we work with.
Join the waitlist
The waitlist is the simplest way to hear about Project X as soon as we are ready to talk about it. To join:
- Send us a WhatsApp message saying “Project X” at +40 727 353 909, or
- Use our contact page and mention Project X in your message.
We will let you know as soon as there is something to share.
In the meantime
If you want to grow your clinic now, the agency is open for business. Learn about The Goat Group, see our services or read how we worked with clinics such as Infinity Digital Dent.
Frequently asked questions
What is Project X?
Project X is the codename of a product The Goat Group has been building for more than a year. It answers a need that dental clinics and agencies in Europe have felt for at least five years. We are not sharing what it is until the reveal in 2027, but you can join the waitlist to hear about it first.
When will Project X be revealed?
In 2027. Until then, Project X stays a codename, and we are not sharing features, pricing or a launch date beyond the year. Joining the waitlist is the way to be among the first to hear when we are ready to show it.
How can I join the Project X waitlist?
Send a WhatsApp message saying “Project X” to +40 727 353 909, or write to us through the contact page and mention Project X. We will add you to the waitlist and contact you when there is news. Joining the waitlist does not commit you to anything.
Who is Project X for?
We can say that it addresses a need felt by dental clinics and agencies across Europe, that it is built in Europe, for Europe, and that our 20+ partner clinics have shaped it. Exactly who can use it, and how, will be explained at the reveal in 2027.